The Mother Nature Network, MNN.com, is a website that provides environmental and social responsibility news and information.[1] Founded in 2008 by Rolling Stones keyboardist Chuck Leavell and former marketing executive Joel Babbit, MNN officially launched on Jan. 6, 2009.[1][2][3][4]
Contents |
MNN covers a range of environmental issues with original articles, blogs, videos, columns and how-to guides, as well as news from wire services. Content on the site is sorted into eight channels: Earth Matters, Transportation, Business, Technology, Food, Home, Lifestyle and Family.[1]
Most of MNN's original content is produced by staff editors and by a network of freelance reporters, but it has also developed a program called State Reports, in which editors select students from across the United States to regularly file video or blog reports from their local markets.[1][5][6][7]
MNN has been labeled “The New Green CNN” by Time,[4] “The USA Today of Sustainability” by Fast Company,[8] and “Green Machine” by The Associated Press;[9] was selected as one of Newsweek’s “Top Picks” for 2009; and was voted “Best Great Green Idea” at Fortune Magazine’s 2010 Green Summit. See more awards and honors:
Unusually for an environmental website MNN is sponsored by a number of mainstream industrial corporations, including: